Apple news, google news and its subsection, google email list newsstand, can generate significant traffic for publishers and content creators. Each platform has its pros and cons. Getting familiar with how these services work can help you maximize your visibility opportunities. What are apple news and google news? These are syndication platforms with a strong focus on mobile. They allow users to search for articles based on topics or publishers, and they provide ways for publishers to monetize through ads and tools to measure performance. Both platforms can drive more traffic to your content (via search or their “top stories” sections) and generate ad revenue for your brand.
Google news is available on android, ios, and the web. Users can access content from the “for you” and “titles” sections, as well as by following or searching for a particular topic or publisher. Google_news search results google newsstand is a tab of the email list google news app, not a separate platform (a revamped google news app replaced google play newsstand in 2018). It displays an edit of your mobile and tablet content from your rss and media feeds, youtube channel, social feed, and other sources. Apple news is only available on mac and ios. Users can access content from the “today” section or by accessing the channels and topics they follow. Unlike google news, search results are presented as channels or topics, which means that even if a user searches for an exact article title.
The results will not lead them directly to email list that article. Redbull_apple_news_search_results apple has also launched a paid subscription service called news+, a service that offers digital subscriptions to participating magazines and newspapers for $10 per month. We will dig deeper into news+ as the service matures. It is not a syndication service and publishers cannot currently subscribe to it. The biggest differences between google news and apple news for publishersmarketers should be aware of an important distinction: google news is for news publications and content, not general content marketing. Having a website is a prerequisite, and outlets that want to be included on google news must go through an approval process.