It is not only important where you sell your products and services,but also which channels you use to communicate with your target group. It is important to use more than one channel to reach your potential customers in their environment. Best Practice # : Create a convenient shopping experience Richard Lumsden from SOCi puts the most convenient shopping experience at the center of all strategies. He says: “Your existing customers will not necessarily shop the way they used to. Today there is click & collect, home delivery and online ordering. Offer as many of these alternatives as possible – as long as they make sense for your business.” These new options are much more than temporary solutions - experts expect that they will remain.
Tomorrow's consumers will make their purchasing whatsapp mobile number list decisions based on what is most convenient for them at the moment they are ready to buy. Best Practice # :Keep your company profiles up to date Moz's Barry Jim focuses on how important an up-to-date online presence is for businesses to remain successful. He emphasizes: “Your online presence is the only presence your customers can rely on. Make sure they have the best possible experience when they land on your online listings - by keeping profiles as complete and up-to-date as possible.” Check and update your online directory listings regularly , ie your opening hours, contact information, pictures, offers or news. This is how you ensure that your customers always find up-to-date information.
You should keep this in mind for every location on every platform - especially on Google in social media profiles, online directories, mapping services and of course your website. That is the basis for trust. Best Practice # :Interact proactively with your customers SOCi's Lumsden emphasizes the importance of omnichannel for multi-site businesses. He points out that successful brands have always communicated locally and engaged with their local customers — whether it be “through a review, responses to organic social media posts, or ads.” Use the channels on which your customers and your target groups are (or will be).