Keep In Mind That Writing For One Target

What are the alternative media used by BTL advertising? That is a good question. In principle, the most immediate, colorful and close today are social networks , but there are other strategies as well. The most prominent are: Merchandising : Many times you have received cups or pens with logos from a certain company as a gift. Clearly, this is to expand an advertising strategy. However, it is something that is very seen. Given this, the products that are given away from now on seek to provide an extra experience to the user , a plus that also represents the firm. For example, a startup whose main strength is ecology could give away recyclable bags or even plants in which their firm has had some involvement.

The benefits of facing a btl marketing campaign - below the line Events : Experiences and more experiences. Everything that is entertainment and learning accounts for the philosophy executive email list that a company assumes. The more personalized, the more effective. Sponsorship and patronage : Supporting artists, personalities, athletes and also other ventures may seem expensive, but it gives an excellent image of the commitment that a firm can have with the community that surrounds it. Artistic and/or sports competitions and calls can also be organized in order to expedite promotion. What are the advantages of BTL advertising? Communication: The roundtrip with users or potential customers is done more directly and said exchange is richer.

Loyalty: The first consequence of this is that a customer's loyalty to the brand will be reinforced with better results. Going viral: A good BTL campaign, with the right dose of creativity, can have a strong viral effect. the benefits of facing a btl marketing campaign - below the line Costs: Although the production of, for example, an artistic video can be expensive, compared to what it costs to broadcast through traditional ways, it ends up being much cheaper. Analysis : Thanks to these methods, the sound analysis on the effects of the brand on consumers is much more reliable and measurable.