The 25% of the population that lives with a disability are experiencing barriers and interferences when trying to use your clients’ websites. This is a large portion of the consumer market that your clients could be targeting and creating transaction opportunities for, and with a buying power of $1.2 trillion, that’s not a piece of the population you want to overlook. Making a website accessible means opening your clients’ websites up to these new revenue channels. That’s not a ship you want to miss before it sails, right?
AI-powered web accessibility solutions in today’s market utilize Cork Kids Bicycle Shop robust, computer vision technologies to ensure that websites are automatically accessible to those living with disabilities; a solution like accessiBe’s access widget, which installs in two short minutes, could help you move toward this standard in a business-friendly way.
Increase retention rates by reaching a loyal, yet untapped market
Today, there are 7 million websites in the U.S. that are already proactively inclusive, accessible, and compliant. By making your clients’ sites accessible and compliant, it means that they’re likely to establish stronger business relationships with people with disabilities, who will return to those websites more frequently. This, in turn, contributes to higher customer retention and loyalty. However, it also means that people with disabilities who use your clients’ websites will spread the word to their friends and family, boosting brand reputation, too! Integrating with AI-powered web accessibility solutions helps achieve all three of these business-boosting KPIs.